SEO (Search Engine Optimisation) is the process of using a combination of technical (onsite SEO) and link building (offsite) strategies to help your website reach the first page of Google search. This guides your users to your website so you can eventually close a sale.
SEO can be thought of as a ship (your customers) trying to find land (your business) in the middle of the night. A strong SEO strategy is a lighthouse that guides them to land. A consistently updated and optimized SEO strategy will also help increase your visibility on Google Map listings which has become essential for customers to find today's brick and mortar businesses.
Any business can benefit from SEO, however it’s a long term investment and some businesses will benefit more than others. Hence it’s important to determine if an SEO strategy is right for you. If your transaction value is above $500, then SEO could be a great option for your business.
The following are some professions that often leverage SEO to attract customers:
We leverage industry grade tools and techniques at the disposal of our marketing team to gain industry specific knowledge relevant to your business. This will allow us to create content that responds well to the key search terms your target audience uses to find your goods or services.
Benefits of SEO
Boost your ranking to the first page of Google
Get clear reports on your keywords and suburbs ranking
Target different locations and services with landing pages and blog posts
We're here to create detailed campaigns that grabs the attention and interest of your target market, tells your story and and above all, makes you stand out from your competitors!
SEO stands for Search Engine Optimization which is the process of designing and optimizing your website to show up on the first page of Google search when target customers search for keywords/terms that are relevant to your business.
A key search term means a strong of 2 or more words that are regularly used by potential consumers using a search engine to find business websites or services.
Every business website should make use of SEO services in some way although some businesses can benefit from SEO more than others. Good SEO ensures your website appears in a notable spot on search engines so it can be noticed by your potential consumers!
It starts with a website audit which notifies us of any technical issues that often go un-noticed such as broken links, slow loading speed etc. Once techincal issues have been fixed, a content marketing stragety within and outside your website is typically the next step.
It can depend on a lot of factors. Are your competitors already using SEO? What's the density of competitors within your businesses location etc? We recommend a minimum of about 6 months of SEO optimization to start seeing results, however some businesses may notice improvements in as little as 3 months.
Based on the package you subscribe to, we'll send a monthly report to show your website ranking, traffic to your website and competitors standing.
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