Nowadays, the digital universe is rapidly advancing, and so is web design. While many people believe web design has died, that isn’t the case. Web design is very much alive! Rather, many graphic and web design elements that were once considered to be current are no longer regarded as such. They have been substituted with new trends and tendencies.
Companies and individual entrepreneurs alike don't want to
lose potential customers due to outdated websites and designs, so it's essential to be aware of the most modern solutions for graphic and web designs in 2023.
Graphic and web design is constantly evolving, so it's important to stay up-to-date on the latest trends. This includes incorporating modern techniques and technologies to create a more attractive and relevant resource. But of course, there is more to it than just the above.
Here are some of the top graphic and website design trends you need to stay on top of:
1. Accessibility
Developers must be aware of the importance of web accessibility for users by making it responsive in all devices and strive to create applications that are easy to use and understand. By making their product easy to access and navigate, businesses can foster a strong connection with their customers. Additionally, by creating an inclusive product, companies can reach a wider range of users, expanding their reach and enhancing customer engagement. To understand better, let us take an example from one of our web development portfolio's.
Responsive and easy access website is crucial aspect of staying in the game of ever evolving trends in web development in 2023 and the coming furure. Ever since the gadgets have evovled and became more portable, majority of internet users prefer to surf the web through thier mobile phones. with global mobile adaptability reaching to
5.4 billion in january 2023 and, nearly
92.1% of internet users prefers to surf online with smartphones. This explains the importance of mobile-first web design!
In addition, it also promotes improved user experience, increased mobile traffic, better search engine rankings, cost effectiveness, and future proof design.
2.
Glass-like Textures
Glass is a popular material for use in design today; modern designs have transparent textures that enable visibility and the ability to create unique concepts. Windows 11 and iOs products are examples of this trend, and we can expect to see an even greater variety of glass textures in the future, with 3D effects and other features.
With the combination of guassian blur effect, Gradients, shadows and highlights, the design gives clean and easy user experience. The glass texture has gained popularity in last few years and are being continued to be used for its elegant and simple looking interface which adds depth and dimensions to the designs making them look sleek and modern.
3. Nostalgia
The idea of nostalgia has become popular in recent years, with people looking back fondly on images and styles from their past. Web designers are increasingly embracing the aesthetics of the 1980s and 1990s, recreating the look and feel of those times in modern websites. This retro trend is giving a new lease of life to the past, allowing developers to capture the attention of their audience and create something eye-catching.
The trend of nostalgic web design is largely popular in music, fashion, art and more fields that fits best in this category of design. However, the design trend is not applicable in serious oriented businesses such as finance, healthcare, Information technologies and many more.
4. Art Deco
Art Deco is a style known for its symmetrical and geometric shapes. It has become popular because it has been around for a long time and continues to look beautiful and classic. Glass works especially well with this style, and adding metal accents, or chrome can add a sparkle to it.
It usually features bold typography, geometric patterns, and contrasting colors. The use of metallic accents and high-contrast color schemes can create a sense of luxury and glamour feel.
In addition, Art Deco-inspired web design can be a great way to portray a visually appealing and colourful website that stands out from the crowd. However, as with any design style, it's important to use Art Deco elements in a way that is appropriate for your brand and target audience.
5. Brutalism
The brutalism trend encourages creativity and innovation in design by allowing for the use of quirky, bold elements. By breaking away from the standard rules of design, designers can draw attention to their work with the use of strange fonts, bright colours, and other unique elements.
This trend encourages designers to be daring and try out new ideas, pushing the boundaries of design and creating something truly original.
6. Branding Drawings
Branding is becoming more important again, reflected in the designs used for graphical and web purposes. Abstracts, drawings and quick sketches are being used more and more to create a connection between the company and its customers.
For 2023, this could be the new trend, as it gives a personal touch to the designs and makes them unique.
7. 3D Models
The idea of combining 2D and 3D animation is becoming increasingly popular. In 2023, this trend is expected to become even more widespread.
This concept is not just about creating volumetric images but also about combining 2D and 3D animation to create visually striking contrasts and to provide a unique perspective on the concept of animation.
8. Minimalistic
The trend towards making resources simpler and more straightforward is becoming increasingly popular. Instead of relying on flashy visuals and complex features, the design looks modern and sleek, and it's difficult to make a mistake. To achieve this, designers often opt for simple fonts, a limited colour palette, and a good balance of colours. Keeping to a single hue can be the best way to achieve this.
9. Animated Design
Animations are becoming increasingly popular in the design world. These visuals can range from illustrations to short videos and are already being implemented by large companies like Adidas and Apple. Smaller brands are also hopping on the bandwagon, with animation sometimes used as nothing more than eye-catching flair.
10. Dark Themes
Dark themes have been around for a while, and they're now making their way into social media, apps, and websites. By offering a light and dark theme option, companies can stand out from the competition. The primary colour palette should be dark, but it shouldn't be overused so as not to hamper the user experience.
Conclusion
As you can see, there are plenty of design trends that are emerging in 2023. From bold colours to 3D visuals, these trends will surely make their mark on the design world. As always, it's important to keep up with the latest trends to ensure that your designs are modern and up-to-date. And be sure to work with professionals to ensure your website is always up to date with the latest and greatest website design trends!
DSIGNS is a full-service design agency specialising in digital marketing, web design, and branding. If you are looking for a
web design agency in Sydney, get in touch with us today.
