In our experience, the key to designing something a client really wants lies in the designer–client relationship. There are three important things that help to develop that bond:
Building a good relationship by communicating effectively, allowing time for client interaction and understanding your client’s expectations goes a long way to truly understanding what they want. It even gives the sense of urgency a client has for their specific project. This is how it translates in a quality client–designer relationship…
Give a good brief
Designers love it if you give them a clear idea of what you want. So tell them:
who the target audience is
the type of fonts you like
the type of colours you prefer
whether there’s any copy that needs to be included
the required dimensions of the project
your expectations for the deadline.
Show them examples of what you like and, more importantly, try to tell them why you like it. Is it the colours, the style, the overall feel? The more information you can give, the more likely the designer will create something you love.
A brief isn’t about making a concrete decision but more about helping your designer head in a direction they know you’ll like.
Give breathing room
Designers need time to come up with something that meets your brief, and that process doesn’t happen overnight. Trust that your designer has allocated the time needed to complete your work by the deadline. Try to avoid frequent phone calls, emails or text messages because they have the potential to interrupt workflow and brainstorming sessions on your project.
Of course, designers love clients to send an email with any requests, suggestions or changes. If it’s necessary, you could make an appointment to talk to them on the phone for further clarification or consultation.
Give the right expectations
Designers need a realistic timeframe and budget so they can plan your work accordingly. Finding designers in your local area can help with this. Not only will it be easier for you to use them for other projects, it will also provide an invaluable resource for other local contacts, such as printers or online marketing agencies. This is a great way to save time and money on your design projects.
Developing a good working relationship with your designer or design agency will do wonders for your project. If you really liked working with one, leave them a review. It will always be appreciated and will go a long way to building a lasting designer-client relationship.