Website Elements

1. Smooth navigation .

When your potential clients access your site, they would want to access the information fast. If you want to make sales and bring in leads to stay on your page longer, you must build a navigation that isn’t confusing for your audience to use.Your audience would not want to struggle to find information because they would leave and visit your competitors websites. They access your navigation bar to search and get easily directed to the information they need. If the navigation is confusing or poor, you will definitely  discourage your audiences from increasing their engagement on your page. Human’s attention spans are very short, so your marketing team will make sure to ease up the navigation on the page and make sure that the visitors gain access to information quickly.The simpler and more self-explanatory the navigation is, the better it is. Including broad headings that encompass numerous subtopics, so your audience could easily find the knowledge they have in store with interactive designs and visual aesthetics.

With the expansion in mobile devices, having highly responsive design is more important now than ever. Your audience will access your site from different devices, including smartphones, tablets, and desktop computers.

2. Consistency .

One reason how you can make your web design good is by making it consistent and this is important for increasing brand recall. It would help the audience increase brand recognition for your company unconsciously . A lot of people recall things when presented to them many times. For eg - we all know KFC because of the logo and aesthetic they have had for years. A style guide will help you keep a consistent approach. Unique and fresh designs are hard, this is why hiring teams like DSIGNS would help as we create the brand that matches your aesthetic.  Your style guide is usually the basis for how you want your website to look. You can decide the colour, format, typography, and more, for every page on your website. We can help your team create consistency across your website and other social media.

3. Usage of background videos .

Most web designers have now started to notice just how much they can gain from videos that play in the background of their websites. When you utilise these videos, you would not have to worry about creating a lot of content on your webpage. Your visitors tend to play these videos as visual appeal and grab attention and short videos would share the knowledge while being captivating and this would increase their stay. For instance, a video detailing your brand history is also easier to grasp than an entire bunch of text. Background videos can add plenty of import to an internet site, and are elements that ought to be seriously considered by today’s web designers. 

4. Interaction.

Interaction a really effective website design would increase your visitors immediately and still hold their attention through EVERY page, likewise as influencing them to contact you. This is often called 'conversion', and is maybe your website's ultimate goal. Again, there's a fine line between ʻinteractionʼ and ʻannoyanceʼ, therefore the level of interaction should never outweigh the benefit.

5.Information Accessibility.

All visitors that access your website won't have the interest, or have the time to peruse the complete site. they'll have to access only a signaling or address, or simply a particular little bit of info. For this reason itʼs important to put key information in plain sight, in a part that's easily accessible. Weʼve all had the experience of not having the ability to locate some needed information on a web site, and therefore the result is always a frustrated visitor. The experience would be annoying at the best, and would lead to having a disgruntled visitor who won't remain on your site for very long and they are unlikely to return, which leads to having them do less business with you. 

6. Branding.

Your website should be a right away reflection of your business and your brand. Your visitors should make a visible connection between your logo, print material, and brick-and-mortar location. a website that does this not only contributes to the memorability of your branding, but adds a tier of credibility and enhanced image of that of your overall business.