Designing a website may be intimidating, especially for people with limited expertise. Most of them add unnecessary components to their websites, making the website's objective unclear. Aside from your company's content and services, the primary goal of your website should be lead generation.

In this second part of the article series, we'll be discussing more practices for improving your website's lead generation capabilities. Read on!

6. Include Client Testimonials

Did you know that 92 per cent of people prefer recommendations from others over brand recommendations? If you want to convert visitors into leads for your company, you must first gain their trust. Sharing other people's experiences with your company is a terrific method to develop trust.

There are several strategies to gain the trust of your audience:

• Add testimonials to your website: Testimonials are a great method to illustrate how many people like your brand. You should incorporate them into your site as part of your web design to assist consumers understand how past customers felt about using your services or purchasing your items.
  
  
• Integrate Google reviews into your website: Integrating Google reviews on your website is another wonderful approach to highlighting people's experiences with your company. Users may witness an actual experience with your firm through Google reviews, which can help them decide if you're a suitable fit for their needs.
  
  
• Integrate reviews from other sites: People post evaluations on various websites. People post genuine evaluations of your business on sites like Yelp and Consumer Reports. You may include these sorts of evaluations into your website to provide visitors with a more complete image of what it's like to deal with you or buy your products.

When you include testimonials and reviews on your website, you enhance your audience's trust. You make them feel secure that if they choose you, they will have the best experience possible. It's an excellent lead-generating practice that will help you generate more leads for your company.

7. Personalize Your CTAs

The call to action is imperative to capturing leads. The goal is to get people to take action based on the message you want to send them.

Before you can create a compelling CTA, you need to know your audience. Ask yourself:

• What is it that people in this demographic need?
• What is it that they want right now?
• How will they benefit from your product or service?
• What are the top reasons why they should click the CTA?

The more specific you get with your messaging, the more compelling your calls to action will be. Make sure that your messages hit home with people so they can't help but click the CTA.

8. Use Visuals to Boost Engagement

Most people will agree that visuals drive engagement. Graphics, images, and videos are all more engaging than just blank spaces. So, when planning your website, you should use visuals to capture leads.

• Images: Images encourage visitors to stay on your site and browse more content. According to Hubspot, visitors that view at least one image stay on sites longer and are 20 times more likely to convert. Also, images are an easy way for you to showcase your brand in a way that's easy for people to understand and remember.
  
  
• Videos: Videos show people what you're all about. They can help you stand out from your competition, which is especially beneficial if you're a startup. When you create a video, think about how you want to showcase yourself to your target audience. If you're unsure about what type of video to create, you can check out Hubspot's video library for helpful tutorials.
  
  
• Infographics: An infographic is a graphic visual representation of information. They can be a great way for you to share data about your data. Infographics are quick and easy for people to absorb and make great content for your website.

When you're planning your website, use visuals to boost engagement. The more engaged your visitors are, the more likely they'll be to take the action you want them to take.

Conclusion

If you want to build an engaging website that makes visitors take action and grow your business, you have to choose your web design elements carefully. It's important to keep your business goals in mind when designing your site. Also, make sure you're using best practices on your site to optimize your lead generation efforts.

If you're looking for a web design agency to elevate your website's lead generation to the next level, consider working with DSIGNS! We build flawlessly designed, easy to manage, professional websites for small businesses. Get started by booking a call today!