In this day and age, people want to be able to get what an organisation or business offers as quickly and as easily as possible. After all, we are currently living in a fast-paced digital environment. As such, companies must be able to meet these demands through a unique and sophisticated web design. This is applicable for tradies as well!

With the best web design, customers may now quickly access a large database of specialists thanks to the Internet and search engines such as Google. At the same time, to be noticed online, you will want to maintain your relevance, establish your reputation, and remain competitive. This entails having a responsive website in which users and customers can access your services. 

A high-performing website should offer features that can assist you in increasing company visibility and attracting new customers. Today, we will share with you our suggestions for creating a website that will work well for a specific tradesperson or project.

Read on to discover five critical tradies web design tips and tricks you need to know. 

Tip #1: Run an Operating Website

One of the current trends in website design today involves a homepage that loads rapidly. Yes, speed is all part of the game. This means that you should not use a slideshow with ten large photographs because the slideshow will take hours to load. 

It is also critical to create an easy-to-navigate website to encourage user participation. Your offerings should be prominently displayed on your homepage, and relevant keywords should be included. You must also make trust indications such as testimonials, personnel photographs, and affiliation and qualification badges available to users.

For your website, the first thing you must provide is a stunning and modern appearance,  descriptions of listings and services, authentic testimonials, links to news and updates, links to social media pages, and links to previous and existing projects.

On top of all of that, you must ensure quality assurance on your branding. Contact information should also be easily available, while calls to action (CTAs) should be crafted of the highest calibre. 

Tip #2: Include a Page for Your Services

Because Google crawls all pages, service websites are essential. As these websites cater to the demands of their visitors, they should have a high conversion rate. Each page is easily accessible via organic search results and is optimised for paid traffic. 

At the same time, you must be aware of the factors that influence the success of a services page. These factors include titles that are clear and simple for the target user. It will also be important to provide a sufficient amount of content to demonstrate your degree of expertise, build your authority in the industry, and incorporate keywords. 

Each content must also showcase links to projects and testimonials, with a succinct CTA that caters to and considers the user's requirements. Content may also be accompanied by original and high-quality images that highlight both your abilities and your efforts.

Tip #3: Exhibit Images of Your Projects

Creating a section of your website dedicated to your projects allows you to show off your work to potential clients. For example, a blog allows you to publish an endless number of entries and provide basic examples of scenarios. This may even show that you have had a string of loyal clients from previous projects.

You might be wondering how long the average article is. We recommend 200 words as this is long enough to thoroughly examine each project without losing the reader's interest in the content.

Each article should include a list of completed services as well as connections to other service pages with good conversion rates. You must also include an image gallery of select photographs, and include images documenting the transition from the previous to the current state, if applicable. Include the project's services, as well as the suburb and city, in the search engine's title and URL. You may also want to include testimonials from customers and clickable CTAs.

Tip #4: Offer a Built-In Quotation Calculator

You should have a price calculator on your website if you want to collect email addresses from customers asking for quotations. You will provide your customer with an instant online quote for the project, and you will receive a lead as a result.

Offer 'tips' using email automation to attract prospects. Sharing information not only identifies your company as an industry leader, but this vital step also allows you to acquire email addresses for your marketing mailing list.

Tip #5: Put Up a Blog

Create a blog on your website to improve search engine optimisation and provide new information. If you publish fascinating and relevant material for your blog, search engines will rank your website higher, increasing the number of visits you receive.

The content of your blog can also be used to communicate with clients via social media. Once you are able to put up a blog, you must also maintain it by regularly posting updated content. This technique will encourage users to keep coming back for more on your website. As a result, you will foster your brand as an authority in your industry.

Conclusion

Indeed, there is nothing quite like making a name for yourself and your brand. In these modern times, however, we go beyond giving the best services in person. Online reputation plays a big role in building and securing your spot in an industry, especially since competition is getting steeper and steeper by the second. Nowadays, customers will want to reach you through your website, social media pages, and email. As such, you must provide them with an easy-to-use website that will give them everything they need from you!

With these five critical tradies web design tips, you will be sure to get ahead of your competitors, attract new clients, and keep your loyal customers. As you grow in popularity and improve both online and in person, make sure you make informed decisions and take the strides necessary to reach your business goals. Apply all this knowledge and see the results for yourself!

Are you in need of website design services for your small business? DSIGNS will help you design a website that is user-friendly, flexible, and simple to operate. With us, you can focus on converting potential customers into paying customers. Contact us today!