The need for a good web design, regardless of the industry you’re in, is important to your success. Many factors contribute to how your website is perceived, which should be taken into consideration when designing a website. Here are the principles of a good web design: 

Website Purpose

Every website has a goal, whether it is to promote a product, idea, or service. You must define your website's purpose to the audience you are trying to reach. Every aspect of the website should be geared towards this goal, from the layout to the colours selected. Keep in mind that your website is most likely going to be viewed on a computer, not a TV or cell phone, even though people are increasingly using cell phones as web browsers.

Simplicity

Simplicity is the key to a good web design. Complexity may be appropriate for some websites, but it is best to keep things simple for business websites. The website should be clean and clutter-free. Think of a website as a business card. Do you want to give your business card to someone and have them have to decipher what’s written on the card? Your website should be no different.

Consistency

A good web design is consistent in its appearance. This means you should have a consistent layout, colours, fonts, and images. It’s best to stick to a theme throughout your whole website. It will give your users a sense of familiarity when navigating through your website.

Navigation

Navigation is a key factor in a good web design. If your website is a one-page website, its primary objective is to provide the information you want your users to see in the most organised way possible. If your website is complex and has many pages, navigation is still important. Think about how to best organise your website and develop the most effective navigation style.

Visual Hierarchy

Visual hierarchy is the use of visual cues to create a flow to a website. The most important information should be displayed in the most noticeable manner. This can be done by size, location, and colour. For example, a picture of the product displayed on a white background will stand out more than if it’s on a black background. It’s important to keep this in mind when designing a website.

Content

Organise your content into categories that are relevant and helpful to your target audience. If you are selling a product, make sure your product is easily visible and that it is accompanied by relevant information, including price and availability.

Load Time

Load time is highly important in the success of a website. Users will leave the site if a website takes too long to load. So it’s important to keep load time in mind when designing the website. This can be done by not loading too many images at once and keeping the site small by using CSS.

Achieve a Good Web Design

Web design is an important aspect of website marketing. It influences how your website looks, its purpose, and how it’s navigated. These principles act as a foundation for a good web design. It’s important to keep these things in mind when designing a website to ensure that your website is effective and will help you reach your marketing goals.

DSIGNS is one of the best web design companies in Sydney. We are a full-service design agency in Sydney that specialises in branding, web design, and digital marketing. Contact us to discuss your website project.