Social Media Marketing

Social media marketing is one of the most cost effective ways to market regularly to your past and target customers. The trick to utilizing social media to market to your customers is to produce quality content. People aren't interested in seeing their Instagram, Facebook or LinkedIn feed filled with posts about products. They want to see content that’s both engaging and entertaining which comes down to a well planned social strategy that creatively utilizes various forms of media. Keep scrolling to see how the DSIGNS team can develop a social media strategy for your business.


Find your Audience

The success of a social media marketing strategy depends on your ability to zone in on your target audience. It’s all well and good to have a hundred thousand followers on your Instagram Business account but they won't contribute to your business growth if they aren't paying customers or resonate with your product. It’s essential to first conduct market research to understand their needs, wants and pains before using technical tools and strategies to target that specific audience.

A crowd of people are walking down a street
Two women are sitting at a table talking to each other

Nurture your Audience

Once identifying your target audience. You can use social media to attract and nurture your leads. Your content should revolve around 4 main goals:

  1. Awareness - Can your customers find you?
  2. Engagement - Are they engaging with your brand?
  3. Authority - Is there social proof and word of mouth advocates backing your business?
  4. Conversions - Closing a sale.

Grow your Audience

Once you have the right audience engaged with your social media, you can continually grow it through producing quality content that audiences will likely engage with. For example, one way we grow our customers audiences at DSIGNS is through smart use of hashtags so your content is shown to fresh audiences who are interested in your content. 

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A close up of a clock on top of a calendar

Plan & Schedule

Updating social media every one or two days is exhausting as it requires you to think of new and engaging content. This is time that should be focused on growing your business. Tools like HootSuit allow you to plan and schedule your content to be posted on specific days and times. For example, a great way to entice your customers to come to your cafe, is posting an irresistible picture of a breakfast special at 8am on a Saturday morning!

Common Questions

See some common questions and answers below, or call us at 02 9191 8049

  • How does it work?

    You can contact us via phone or email to express your interest in our services. One of our account managers will assess your business needs and will recommend the right package for you. 

  • Where are you based at?

    Our main office is located at Parramatta, Sydney. However, our client base is span across all Australia and overseas. 

  • How do I renew my subscription?

    All our ongoing services are connected through direct debit via your bank account. If you would like to organise an alternative arrangement, please speak to your account manager.

  • Can I get a full refund?

    We usually do not refund any paid invoice unless for compelling and passionate reasons. It is because we put lots of resources before and after the sales process.

  • Do you work with any type of business?

    We are specialised with new businesses with a reasonable marketing budget and also with established businesses with at least 500K annual turn over. 

  • How do I know what you are posting and the results

    In the initial months (until we get to know about your business and style of working) , we will take prior approval one month in advance. Otherwise we will do the research and creatives for all posts to improve your social reach and conversions.

  • Do you have any branches overseas?

    Most of our creative staffs work from home or remotely from a professional office in Australia, US, UK and India.

  • How do I get started>

    Best way to get started is calling our office number to organise an appointment with one of our account managers. They will discuss your project in details and make a plan.

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Call Us

02 9191 8049

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Email Us

hello@dsigns.com.au

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