Business Growth

Grow your business with a clear master plan.

A practical three-step framework for small businesses that want stronger branding, a better online presence, and scalable digital marketing.

Three Fundamental Steps

Three Fundamental Steps That Contribute to Online Success.

If you're reading this, it's likely you are a business owner or marketing manager who is looking for opportunities to scale and grow. Perhaps you are in the early stages of establishing a new business, or maybe your current business has hit a road block in growth and you're having trouble putting your finger on why.

If any of these apply to you, our master plan will provide much needed clarity and direction. In less than 4 minutes, we're going to explain three essential steps small businesses must know to achieve online growth.

Step 1: Establish your identity

Step 2: Get online

Step 3: Grow online

Some businesses will need to prioritise one of these steps more than others. However, it is impossible to achieve long-term, scalable growth without a combination of all three.

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Step 1

Establish your identity

Clarify how your business should be positioned, remembered, and trusted.

Step 2

Get online

Build a website and digital presence that becomes your business online base.

Step 3

Grow online

Use digital advertising, SEO, and content marketing to drive relevant traffic.

Step 1

Establish Your Identity

The first step, and usually the one most often overlooked. Small businesses are quick to start spending money on marketing their website without really thinking about their brand identity.

A marketing strategy can put eyes on your business, but a brand identity is what tells your business story and makes you memorable.

Positioning

Positioning is about the space your brand occupies in the mind of your customers and an important step in the success of your business. How do you want to be perceived in the eyes of your target customers?

Instead of just targeting everyone, you should narrow down your audience to the finest details possible and build what's called a buyer persona.

This can then be translated to your clients through your tag line, profile or capability statement as well as your marketing and branding.

Growth Tip

Come up with a list of at least 5 adjectives to accurately describe how you want your business to be positioned in your industry.

Growth Tip

Try building a buyer persona or target customer for your business. Go deep. What are their values? Where do they live? What are their hobbies? What are their struggles?

Branding

Branding is how your business is visually perceived by your customers. The elements that contribute to branding are font, colouring and styling, all working together to position your brand favourably in the eyes of your target market.

Branding specialists are experts at identifying what makes a business unique. They research case studies on all kinds of businesses, big and small with a goal to understand how a particular brand stands out from its competitors.

Your branding is typically translated through branding collateral. Examples of branding collateral are your logo, business cards, signage, flyers or letterhead. All of these micro-interactions with your client add up to a lasting brand impression.

Growth Tip

Research some competitors in your industry and make a note of any elements in their branding that make them stand out.

Visual Story

The attention of your customers is a commodity and other businesses are competing for it. A question all business owners should be asking is how can you tell the story of your business and brand in an entertaining way?

Graphics and video content together make up your business visual story which can be displayed on media platforms like Facebook, Instagram, YouTube, Pinterest or TikTok.

Video content can hook your customer from the opening sequence, provide them with real value and entertainment, and leave them wanting to find out more.

Growth Tip

Research some competitors in your industry and see if any of them are using video content. If none of your competitors are using video, you have identified a way to stand out.

Step 2

Get Online

After we help you discover what you want, we'll work together to find the very best way of achieving it.

Arguably the most important step for online success, a website is your business online base. Your website should be a resource for your clients to visit so they can move closer to a purchasing decision.

Website

Designed well, a website is the best lead generating tool a small business can use. A website is a collection of well-organised images, text and interactive elements that convert your customer from awareness to being prepared to make a purchasing decision.

Building a website takes time, skill and experience. A web design team includes graphic designers, UX designers and web developers who work together to create a website that is fast, clear, useful and protected from common technical issues.

A strong website should answer customer questions, improve social proof, show reviews or partners, and provide a clear point of contact through phone, form, booking or purchase options.

Growth Tip

Go online and make a list of 5 websites in your industry. Note 5 features that stand out, especially from websites ranking on the first page of Google.

Socials

Social media is one of the most effective ways to affordably increase your online presence. Done well, social media can boost your authority, increase your following and send new and existing customers back to your website.

Many business owners make the mistake of posting random images and text without much thought to their overall goals. Your social media should support authority, trust, reputation, social proof and traffic.

A strong social media strategy uses consumer trends, helpful graphics, video and captions that align with your brand message.

Growth Tip

Look at your competitors' social media. Note the graphics they use, how many followers they have and how often people engage through likes, comments or shares.

Deal Breaker

The deal breaker is a combination of positioning your unique selling point with an irresistible offer. A USP is what makes your business stand out from your competitors.

Your offer may be educational content, landing pages, PDFs or resources that your customers know will benefit them. These can be exchanged for an email or phone number so you can continue marketing to them.

The most important step after crafting your USP is getting it in front of your customers. A great USP will not be effective if nobody is aware of it.

Growth Tip

Make a list of all the features that make your business beneficial to customers. Now order the list from highest importance to lowest to zone in on your USP.

Step 3

Grow Online

A website without marketing is like a lighthouse without a light. Online marketing drives relevant traffic to your website and helps convert attention into enquiries.

Online marketing is a tight-knit system based on your budget, revenue goals and how quickly you want to scale your business.

Digital Advertising

Advertising is making sure your potential customers are aware of your products or services. Digital advertising works on the idea that if you cannot track it, you should question whether you should do it.

Every click, video view and action on your website can potentially be tracked. This means you can adjust your budget, invest more into what is working and stop what is not.

Digital advertising can position your business ahead of competitors using channels like Google PPC and Facebook Advertising when the campaign is researched and structured correctly.

Growth Tip

Start thinking about how much of your business budget should be contributed to marketing. A good place to start is around a third to a fourth of your goal monthly revenue.

SEO

SEO is ranking on the first page of Google without paying for every click. It helps your business appear when customers are actively searching for your products or services.

Some industries need SEO more than others, including trades, aged care, NDIS, financial services and other service-based industries where customers compare businesses before enquiring.

SEO includes keyword research, competitor analysis, technical SEO, fixing broken links, improving website speed and ongoing audits to make sure everything is running properly.

Growth Tip

Think like a search engine. Search the phrases your customers might use. If competitors show up, there is a good chance you should be investing in SEO.

Content Marketing

Content marketing is producing ongoing information that your customers and clients are interested in. A simple website with only a few pages is usually not enough to rank or build strong authority.

Content can include blogs, email marketing, social media management, guest blogging, directory visibility, forums, videos and useful resources that answer real customer questions.

Ongoing content supports SEO because it tells Google that your website is being updated while targeting relevant keywords and answering relevant enquiries.

Growth Tip

Brainstorm questions commonly asked about your goods or services. Search those questions in Google and check whether competitors are ranking for those answers.

Our Process

Our Process For Delivering Your Online Success

Step 01

We like to start with a brief chat to get an idea of the project. This will involve something like the type of business, your immediate needs and if we are able to take on new projects.

Our dedicated Account Managers will ask you the right questions before moving to the next step.

Step 02

We use brief questionnaires that are designed to go even deeper into your business and determine your long-term goals and key success metrics.

Perhaps your website needs more traffic? Or maybe you're getting plenty of traffic but not getting enough enquiries? Whatever the issue, we'll be able to get to the root of the problem. From here we will begin formulating a plan for your business that will set the wheels in motion for online growth.

Step 03

The goal of this meeting is to have a deeper conversation about your project. We will provide you with actionable strategy that will allow your business to achieve its long-term goals. We'll likely present you with a few case studies and insights from our competitor research.

This gives you a clear and tangible outlook on what needs to be done to achieve your business goals, and also an opportunity to see if we're the right match for each other.

Step 04

Based on the information we collected in the brief and discovery meeting, we will present a master plan for your business growth. This will include the project scope, investment required and the timeline. Once approved, we will get started with the initial tasks.