Google My Business is among the most invaluable tools for Australian businesses as it allows them to reach potential customers more easily. By having a well-crafted profile, businesses can appear in the local search results and in Google Maps, boosting their visibility and increasing the chances of attracting more customers.

In this article, our Google Ads agency in Sydney will discuss how to use Google My Business to get more customers for your business:

What Is Google My Business?

Google My Business is a tool offered by Google allowing businesses to manage their online presence across Google, including Search and Maps, all for free. By creating and verifying a business listing and categorising their business, companies can provide important information to customers, such as hours of operation, contact information, photos, and reviews.

Additionally, businesses can use Google My Business to post updates and promotions, respond to customer reviews, and track insights into how customers are interacting with their listings. Overall, Google My Business is crucial for Australian businesses wanting to improve their online visibility and attract more customers.

Why Do Australian Businesses Need Google My Business?

1. Boost Your Visibility

Google My Business can help your site appear in more search results and increase your visibility online. When someone searches for a business or service in your local area, your Google My Business listing can appear at the top of the search results, making it much easier for potential customers to find you. This is especially important for local businesses that rely on foot traffic or local customers.

2. Improve Your Online Reputation

Google My Business also allows you to manage your online reputation by responding to reviews and interacting with customers. When someone leaves a review on your Google My Business listing, you can respond publicly, showing that you do care about your customers and are committed to providing great service. You can also utilise Google My Business to encourage customers to leave reviews, which can help boost your online reputation and attract more customers.

3. Increase Website Traffic

Google My Business can also help drive traffic to your website. Your listing includes a link to your website, which means that potential customers can easily click through to learn more about your business. You can use GMB to post updates and promotions, which can encourage customers to visit your website or make a purchase.

4. Stand Out From the Competition

By having a complete and up-to-date Google My Business listing, you can stand out from your competition. A well-optimised listing with great reviews and photos can help you attract more customers and differentiate your business from others in your industry.

How You Can Use Google My Business to Get More Customers for Your Australian Business

When you set up GMB, you can create a profile that includes your business name, address, hours of operation, contact information, and more. You can also add photos, videos, and other content to your profile to make it more attractive to potential customers.

In addition to managing your business profile, GMB also provides a range of features to help you get more customers, including review management, analytics, insights, and more. Here’s a look at how you can use GMB to get more customers for your Australian business.

Make Sure Your Listing Is Accurate and Complete

Having an accurate and complete listing on Google My Business is important for Australian businesses looking to get more customers. This includes ensuring that all of the business’s contact information is up-to-date and accurate, such as the address, phone number, website link, and hours of operation. It is also important to include the correct category to ensure that customers can easily find your business. Additionally, customers expect to see a range of photos and videos which showcase your business and its products or services.

Respond to Customer Reviews

One of the most important aspects of GMB is that it allows businesses to respond to customer reviews. Customer reviews are a great way to attract even more customers and build trust with potential buyers. When a customer leaves a review about a business, it’s important for the business to respond in a timely manner. This will show customers that the business is attentive and cares about their customers.

When responding to customer reviews, businesses should ensure that their response is professional, polite, and helpful. It’s important to thank your customers for their feedback, address any issues they may have mentioned, and provide helpful information. For example, if a customer mentioned that they had difficulty finding the business, businesses could provide directions or a link to a map.

Businesses should also take the time to respond to both positive and negative reviews. It’s important to thank customers for their positive feedback and address any issues mentioned in negative reviews. Responses should be tailored to each review and businesses should try to be as helpful as possible.

Use Google Ads to Get More Visibility

Once the business profile is set up, Australian businesses can begin to use Google Ads to increase their visibility. Google Ads allows businesses to bid for placement in the top of search engine results, giving them more visibility and the chance to reach more customers. Google Ads also offers the ability to target their ads to specific locations, demographics, and interests, allowing businesses to tailor their campaigns to their target audience.

Utilise GMB Posts to Share Content

GMB Posts are a great way to share content and build relationships with prospects and customers. Posts are short messages that appear in the Knowledge Panel of a business’s Google listing. They typically consist of a headline, a short description, and an image or video. Posts can be used to announce new products, promote special offers, or share interesting content.

To get started with GMB Posts, first, make sure that you have a verified GMB listing. Once your listing is verified, you can access the Posts section of your GMB dashboard. From there, you can create, edit, and delete posts as needed.

When creating a post, make sure to include a catchy headline and an interesting description of your content. Posts should be concise and to the point, so try to keep descriptions under 300 characters. You can also include an image or video to make your post more engaging.

Conclusion

Google My Business is a great tool for Australian businesses to get more customers. It is a free platform that allows businesses to create a listing, upload photos, respond to reviews, and monitor how customers interact with their business online. By taking advantage of this powerful tool with the guidance of a trusted Google Ads agency in Sydney, businesses can increase their online visibility, reach more customers, and drive more sales.

DSIGNS is a creative agency that provides comprehensive design solutions to help businesses reach their potential. Our services include branding, web design, digital marketing, and more. We are experienced in crafting custom websites and branding packages to help you get more customers online. Additionally, our Google Ads agency in Sydney can help your business grow with search engine optimisation and Google AdWords campaigns. Contact us today to learn about our services!