How Much Does a Website Cost in Sydney in 2026? Honest Pricing Guide
"How much for a website?" is the most common question we get. It's also the worst question — because the honest answer is "it depends on five things." This guide makes the five things clear so you can scope your project before you talk to anyone.
The five things that determine website cost
- Number of pages — 5 vs 25 vs 80.
- Custom design vs template — bespoke Figma vs Elementor template.
- Functionality — brochure vs eCommerce vs booking system vs portal.
- Content — you supply copy + photos vs we write + shoot it.
- Integrations — none vs CRM, payment, booking, custom API.
A 5-page brochure site for a Sydney plumber is a different planet to a 60-page NDIS provider site with staff portals.
Honest 2026 Sydney pricing ranges
Brochure & service-business sites
| Project | Pages | Investment | Timeline |
|---|---|---|---|
| Solo trade / freelancer | 5–7 | $2,490–$4,990 + GST | 3–5 weeks |
| Small service business | 8–12 | $4,990–$8,990 + GST | 5–7 weeks |
| Established SMB (15+ pages, blog, suburb pages) | 15–25 | $8,990–$15,990 + GST | 7–10 weeks |
| Multi-service / multi-region | 25–60 | $15,990–$34,990 + GST | 10–14 weeks |
eCommerce
| Project | Investment | Timeline |
|---|---|---|
| Shopify starter (10–30 SKUs) | $4,990–$9,990 + GST | 4–7 weeks |
| Shopify scaled (100–500 SKUs) | $9,990–$24,990 + GST | 7–12 weeks |
| Custom Shopify / WooCommerce build | $24,990–$60,000+ + GST | 12–20 weeks |
Industry specialists
| Industry | Typical investment |
|---|---|
| NDIS providers | $7,490–$18,990 + GST |
| Trades (suburb-page heavy) | $4,990–$11,990 + GST |
| Allied health / clinics | $5,990–$13,990 + GST |
| Real estate | $7,990–$22,000 + GST |
| Professional services (legal, accounting) | $6,490–$16,990 + GST |
What's usually NOT included (and what each costs)
- Copywriting — $390–$890 per page if we write it.
- Photography — $1,490–$2,990 for a half-day Sydney shoot.
- Logo or rebrand — $1,490–$4,990 if you don't have a brand kit.
- Hosting + maintenance — $79–$290/month after launch.
- SEO retainer — $990+/month if you want to actually rank.
Where the cheap quotes go wrong
If a Sydney agency quotes you $990 for a "professional website":
- It's a template you could buy yourself for $59.
- Your content goes into someone's existing layout, not the other way around.
- No SEO foundations, no schema, no real Core Web Vitals work.
- 6 months later you'll be quoted $4,990 to "fix it properly."
If they quote $35,000 for a 6-page brochure site for a plumber, run the other way.
What a fair Sydney quote looks like
A real proposal will include:
- Defined scope (page count, features, integrations).
- A wireframe or sitemap before any design.
- Fixed price, with optional add-ons listed separately.
- A clear payment schedule (50/40/10 or similar).
- Post-launch support (30 days minimum).
- Who owns what — code, hosting, design files.
Where DSIGNS sits
We're a Sydney studio with 12+ years and 500+ websites built. Brochure sites from $3,490 + GST. NDIS and eCommerce scoped per project. 30 days post-launch support included on every build. You always own everything.
See our web design service or — we'll give you a real number and a realistic timeline, no obligation.
