Tradie lead generation fails at two points: the funnel generates low-quality or shared leads (HiPages, ServiceSeeking), or the funnel generates good leads that go cold because nobody followed up fast enough. We fix both. Our tradie funnels are call-focused — the landing page has a click-to-call button above the fold, a short 2-field form for after-hours, and a missed-call-text-back so that every missed call gets an instant SMS response even when you're on a job. Google Ads are tuned for call intent: "emergency plumber Penrith," "electrician near me," "concreters Western Sydney." Every call is tracked and recorded so you can hear the lead quality and we can identify search terms generating time-wasters. We've managed lead generation for 80+ Sydney tradies — plumbers, sparkies, builders, landscapers, painters, concreters, arborists, fencers. We report weekly on cost-per-booked-job, not just cost-per-enquiry — because what matters is how many jobs go in the calendar. For the full tradie digital stack, pair with tradies web design and tradies SEO. Read our tradies marketing playbook.
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When a call to your tracking number goes unanswered (rings out or goes to voicemail), an automated SMS fires within 60 seconds to the caller's mobile: "Hi, sorry we missed your call — we're with a customer. We'll call you back within 30 minutes." This is set up through your CRM and automation system. The response rate on these SMS messages is significantly higher than voicemail callbacks.
Local Services Ads (LSA) are Google's pay-per-call product for verified service businesses — you pay per call, not per click, and the "Google Guaranteed" badge appears with your listing. Eligible trades in Australia currently include plumbers, electricians, HVAC, cleaners and locksmiths. We check your eligibility and handle the Google Guaranteed background check process as part of setup.
Call recordings allow us to classify each call: booked job, quote request, no-answer, not qualified. Your CRM tracks which quotes convert to booked jobs. We combine both data sets in the weekly report to calculate cost-per-booked-job by campaign and search term. Pair with our small business CRM service for the full job-tracking pipeline.
Same four stages on every tradies lead generation project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your tradies lead generation.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your tradies lead generation project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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