Tradies Lead Generation Services
Tradie lead generation that fills the diary with booked jobs — not a spreadsheet of enquiries that ghosted you before you could call back.
Tradie lead generation fails at two points: the funnel generates low-quality or shared leads (HiPages, ServiceSeeking), or the funnel generates good leads that go cold because nobody followed up fast enough. We fix both. Our tradie funnels are call-focused — the landing page has a click-to-call button above the fold, a short 2-field form for after-hours, and a missed-call-text-back so that every missed call gets an instant SMS response even when you're on a job. Google Ads are tuned for call intent: "emergency plumber Penrith," "electrician near me," "concreters Western Sydney." Every call is tracked and recorded so you can hear the lead quality and we can identify search terms generating time-wasters. We've managed lead generation for 80+ Sydney tradies — plumbers, sparkies, builders, landscapers, painters, concreters, arborists, fencers. We report weekly on cost-per-booked-job, not just cost-per-enquiry — because what matters is how many jobs go in the calendar. For the full tradie digital stack, pair with tradies web design and tradies SEO. Read our tradies marketing playbook.
What's Included in Tradies Lead Generation
- Call-focused landing page — click-to-call above the fold, short form for after-hours, real photos of your work (not stock), suburb-specific copy
- Google Ads Search campaigns — call-intent keywords, suburb targeting, negative keywords seeded from day one to filter out job seekers and DIY searches
- Local Services Ads (LSA) — where eligible by trade (plumbers, electricians, HVAC, cleaners), LSA configured and Google Guaranteed setup managed
- Missed-call-text-back — every missed call triggers an automatic SMS within 60 seconds: "Sorry we missed your call — we'll call you back within X minutes"
- CRM and job tagging — leads tagged by service type, suburb and outcome (booked, no-answer, not qualified). You can see your pipeline at a glance
- Weekly cost-per-booked-job report — not just enquiries. We track through to booked jobs where CRM data allows
Why DSIGNS for Tradies Lead Generation?
- 0180+ tradies — we know what cost-per-call looks like for plumbers vs. electricians vs. landscapers in different Sydney suburbs, and which search terms generate quote-ready callers vs. tyre-kickers
- 02Call-focused, not form-focused — tradies close jobs on the phone. Forms go cold. Our funnels make calling the path of least resistance
- 03Missed-call-text-back — the most underused system in tradie marketing. A missed call from a job site that gets an instant SMS has a 70% callback rate; without it, most missed calls are lost jobs
Not sure where to start? Just describe it.
Tell us what you need — your trade, your suburb, your goal — and we'll point you straight to the right page.
Powered by on-page AI — instant answers, no waiting.
Real feedback from businesses that trusted DSIGNS.
See what clients say about our branding, web design, SEO, Google Ads and digital marketing work.
Straight answers, no fluff.
Still got questions? .
How does missed-call-text-back work? +
When a call to your tracking number goes unanswered (rings out or goes to voicemail), an automated SMS fires within 60 seconds to the caller's mobile: "Hi, sorry we missed your call — we're with a customer. We'll call you back within 30 minutes." This is set up through your CRM and automation system. The response rate on these SMS messages is significantly higher than voicemail callbacks.
What are Local Services Ads and do I qualify? +
Local Services Ads (LSA) are Google's pay-per-call product for verified service businesses — you pay per call, not per click, and the "Google Guaranteed" badge appears with your listing. Eligible trades in Australia currently include plumbers, electricians, HVAC, cleaners and locksmiths. We check your eligibility and handle the Google Guaranteed background check process as part of setup.
How do you track cost-per-booked-job? +
Call recordings allow us to classify each call: booked job, quote request, no-answer, not qualified. Your CRM tracks which quotes convert to booked jobs. We combine both data sets in the weekly report to calculate cost-per-booked-job by campaign and search term. Pair with our small business CRM service for the full job-tracking pipeline.
Our tradies lead generation process — no fluff, no surprises.
Same four stages on every tradies lead generation project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your tradies lead generation.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your tradies lead generation project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.