Online Shops (Ecommerce) Google & Shopping Ads
Online Shops (Ecommerce) Google & Shopping Ads
A cheap click that doesn’t buy anything is a wasted click. We build Google and Shopping Ads campaigns tracked to cost-per-sale, so you know exactly what each order actually cost you.
What’s Included in Online Shops (Ecommerce) Google & Shopping Ads
- Google Shopping feed setup and optimisation, structured against your actual product catalogue and margins
- Search campaign build targeting buying-intent keywords, not broad terms that burn budget on browsers
- Conversion tracking wired to actual sales and revenue, not just clicks or impressions
- Product feed troubleshooting — fixing disapprovals, mismatched attributes and feed errors that quietly limit your reach
- Bid strategy and budget management tied to cost-per-sale targets, reviewed and adjusted regularly
- Remarketing campaigns to bring back cart-abandoners and past visitors at a lower cost than cold traffic
- Reporting that shows cost-per-lead and cost-per-sale in plain terms, not a dashboard full of vanity numbers
Why DSIGNS Australia for Online Shops (Ecommerce) Google & Shopping Ads?
- 01Tracked to cost-per-sale, not clicks — We report on what each sale actually cost to generate, not impressions or click-through rate — the numbers that tell you if the campaign is actually working.
- 02Product feeds built and fixed properly — Shopping ads live or die on feed quality — we build and troubleshoot the feed itself, not just the campaigns sitting on top of it.
- 03Fixed-price setup, transparent management — You get a fixed price for campaign build and a clear management fee — no vague “percentage of spend” arrangement with no explanation of what you’re paying for.
- 04One in-house team across your whole account — The same team handling your ads can see your site, your SEO and your tracking — so campaigns are built around a store that’s actually set up to convert.
Online Shops (Ecommerce) Google & Shopping Ads examples from real DSIGNS Australia projects.
This work draws on DSIGNS’s archive of 500+ projects since 2013 — the live portfolio grid above shows current ads work for online shops.
Real feedback from businesses that trusted DSIGNS Australia.
DSIGNS holds a 4.9-star Google rating from 120+ reviews, with 98% five-star.
Our online shops (ecommerce) google & shopping ads process — no fluff, no surprises.
Every ads engagement runs through the same four stages, from feed setup through to ongoing management.
Discovery Call
A 30-minute call to understand your product catalogue, margins, current ad performance and cost-per-sale targets.
Strategy & Scope
We scope a fixed-price campaign build and set the budget and targeting strategy against your actual sales goals.
Design & Build
Our in-house team builds and launches the feed, Search and Shopping campaigns, with weekly visibility into spend and performance.
Launch & Support
You get a plain-language reporting call and 30 days of free fixes on tracking or feed issues that show up once campaigns are live.
Straight answers, no fluff.
Still got questions? .
How is Shopping Ads different from regular Search ads?+
Shopping ads pull directly from your product feed and show the image, price and title in the results — they rely on a clean, well-structured feed, whereas Search ads are built around keywords and ad copy. We typically run both together for online shops.
What’s a realistic budget to get started?+
It depends on your catalogue size, margins and competition, but we’ll give you a realistic figure in the strategy stage based on your actual cost-per-sale targets, not a generic “spend more” recommendation.
How do you track whether an ad actually led to a sale?+
Conversion tracking is wired directly to your store’s checkout, so purchases are attributed back to the specific campaign and keyword that drove them — not estimated from click volume alone.
Do you manage the campaigns ongoing, or just set them up?+
Both, if you want it. Setup is fixed-price, and ongoing management includes regular bid and budget adjustment tied to your cost-per-sale targets, reported in plain language each month.
Related Google & Shopping Ads services
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Ecommerce Digital Marketing & Paid Social for Online Shops (Ecommerce)
Conversion Rate Optimisation for Online Shops (Ecommerce)
Online Shops (Ecommerce) Google & Shopping Ads across Australia
Got a project? We’re listening.
If you’re spending on ads and not sure what you’re actually getting for it, let’s get you a campaign tracked to real sales, not clicks.
Get a quote — call the DSIGNS Australia team or send through your project details.