A Full Rebrand, a Headless Website, and Page #1 in 30 Days
ADL99 Cybersecurity needed a brand and website that matched the quality of their work — and the search visibility to be found by the businesses that needed them most. Dsigns delivered both.
To reach Page #1 organic rankings
Spent on paid ads or backlinks to get there
Headless build with a client-managed dashboard
Local service-area pages capturing suburb demand
Great Service, Low Search Visibility
In competitive local industries, word-of-mouth creates a solid foundation — but without Page #1 search rankings, competitors take the majority of ready-to-book customers.
ADL99 offers exactly the kind of specialised, high-trust service — fractional CISO leadership, cyber maturity assessments, incident response — that businesses only search for when they urgently need it. Before working with Dsigns, ADL99 didn't have the brand identity or website to match that level of trust, and a brand-new, under-optimised site was invisible at the exact moment a prospective client went looking.
The category is also dominated by large managed-IT providers with bigger marketing budgets. ADL99 needed to compete for terms like "cyber security Melbourne" and suburb-specific variants (St Kilda, South Melbourne, Toorak, Malvern) — without a paid-ads arms race or a slow backlink-acquisition campaign, and without looking like the smaller player in the room.
A Suburb-First Architecture Engineered for Conversions
Dsigns rebuilt ADL99 from the brand up, then layered in a technical-SEO-first campaign built for speed and durability:
A Complete Brand Identity
Including logo design and vCard/business card design, giving ADL99 the visual credibility to sit alongside the larger cybersecurity vendors it competes with.
Headless Next.js + WordPress Architecture
A website designed and built from scratch using a headless architecture — Next.js on the front end for speed and SEO performance, with WordPress as the content backend so the ADL99 team has a familiar dashboard to manage their own content.
Topically Deep Suburb SEO Network
Highly researched, topically deep SEO content across the site and a network of suburb-specific service-area pages (Melbourne, St Kilda, South Melbourne, Toorak, Malvern, Albert Park, Hawthorn, Carlton, Southbank and more), targeting the specific industries and risks relevant to each area.
Continuous Multi-Pronged Optimization
Continuous, multi-pronged SEO work — technical, content and on-page — that didn't stop once Page #1 was reached, but kept building on it.
100% Organic & Zero Paid Backlinks
Zero reliance on paid acquisition or purchased backlinks — every ranking gain came from technical fundamentals and genuinely relevant content, which is both faster to execute and far more durable than a paid-traffic dependency.
Page #1 Rankings and Predictable Inbound Lead Flow
Within 30 days, ADL99 moved from limited visibility to Page #1 organic rankings for their priority cybersecurity search terms — a fast result for a competitive, high-value B2B category, built entirely on organic fundamentals and a brand-new site rather than ad spend. The ongoing SEO work since has continued to build on that first win, and the business is now performing well.
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Want a Brand and a Website That Actually Rank?
We build the same technical-SEO foundations — on top of a brand and website that look the part — that took ADL99 to Page #1 in 30 days.