Solar Installers Google Ads
Solar Installers Google Ads
Solar is one of the most expensive click categories in home services. Every wasted click is real money — campaigns need to be built and tracked to booked installs, not just impressions and clicks.
What’s Included in Solar Installers Google Ads
- Campaign structure built around your actual service areas, so budget isn’t wasted on suburbs you don’t cover
- Performance tracked to cost-per-lead and cost-per-sale, not just clicks or impressions
- Landing pages built or optimised specifically for ad traffic, so paid clicks land somewhere designed to convert
- Conversion tracking and GA4 set up correctly from day one, so every dollar spent is measurable
- Negative keyword management to filter out job-seekers, DIY researchers and other non-buyers
- Ad copy and offers tested against what actually gets a homeowner to request a quote
- Monthly reporting in plain language, showing cost-per-lead trends, not just spend and clicks
Why DSIGNS Australia for Solar Installers Google Ads?
- 011. Tracked to sales, not clicks — we report on cost-per-lead and cost-per-sale, because a cheap click that never becomes a booked job isn’t a result worth celebrating.
- 022. Landing pages built to convert — we don’t send expensive ad clicks to a generic homepage. Pages are built specifically to match the ad and close the enquiry.
- 033. Fixed-price management, no lock-in surprises — you know what you’re paying for management upfront, and it’s month-to-month after the initial minimum, not a long contract hiding underperformance.
- 044. You own the ad account — every campaign, every piece of data, every conversion history stays yours. If you ever move on, you take the account and its performance history with you.
Solar Installers Google Ads examples from real DSIGNS Australia projects.
Our solar installer Google Ads work draws on 500+ projects delivered since 2013 — see the portfolio grid above for examples of the approach.
Real feedback from businesses that trusted DSIGNS Australia.
DSIGNS holds a 4.9-star Google rating from 120+ reviews, with 98% five-star — see the widget above for real feedback.
Our solar installers google ads process — no fluff, no surprises.
Every solar installer Google Ads engagement runs through the same four stages before ongoing optimisation begins.
Discovery Call
A 30-minute call to understand your service area, average job value, and what cost-per-lead actually makes sense for your business.
Strategy & Scope
We build a fixed-price campaign plan and budget structure tied to cost-per-lead targets, not a vague “boost visibility” promise.
Design & Build
Our senior in-house team builds campaigns, landing pages and tracking, with weekly visibility into spend and performance.
Launch & Support
Campaigns launch with monthly reporting on cost-per-lead, backed by 30 days of free fixes on any tracking or setup issues.
Straight answers, no fluff.
Still got questions? .
Solar clicks are expensive. How do you stop us wasting budget? +
Tight negative keyword lists, service-area targeting, and landing pages built specifically for the ad — all aimed at filtering out clicks that were never going to convert, like job-seekers and DIY researchers, so budget goes toward people actually shopping for an install.
Can you track leads all the way to a booked install, not just a form submission? +
Yes, that’s the point of proper conversion tracking. We set up GA4 and conversion tracking to follow a lead as far as your systems allow, so reporting shows cost-per-lead and, where trackable, cost-per-sale — not just a raw form count.
Do we need a new landing page, or can ads point to our existing site? +
Depends on the existing site. If it’s not built to convert paid traffic quickly, a dedicated landing page usually pays for itself in a lower cost-per-lead. We’ll tell you honestly which approach your current site supports.
How much should we budget for Google Ads as a solar installer? +
It varies by service area and competition, but we’ll give you real numbers on the discovery call based on your goals and territory, rather than a generic industry average that doesn’t reflect your actual market.
Got a project? We're listening.
If your ad spend isn’t turning into booked installs, tell us your numbers and we’ll map a fixed-price plan on a 30-minute call.