Email marketing has a 36:1 average ROI — higher than paid search, higher than social, higher than any other digital channel. That average includes a lot of businesses sending monthly newsletters to unsegmented lists and wondering why open rates are 12%. The businesses hitting that ROI have proper automation: a welcome series that converts new subscribers into first-purchase customers, an abandoned cart flow that recovers 10–15% of lost revenue, a post-purchase sequence that generates reviews and repeat purchases, and a win-back campaign that reactivates lapsed customers before they churn permanently. We're a Klaviyo Partner — the platform of choice for eCommerce — and we also configure HubSpot and ActiveCampaign for service businesses running multi-touch nurture sequences. Every setup is Australian Spam Act compliant: proper consent capture, unsubscribe handling and sender reputation management. Pair with CRM & automation if you need the full lead-to-customer pipeline, not just the email layer.
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Klaviyo for eCommerce — the Shopify integration, purchase-behaviour segmentation and revenue attribution are significantly better. Mailchimp for simple service businesses with small lists (under 2,000 contacts) that only need basic broadcasts. HubSpot when your business needs CRM + email in one system, or when you're running multi-touch B2B nurture sequences. We'll recommend the right platform at the discovery call based on your tech stack, list size and goals.
Core automation flows (welcome, cart, win-back) generate revenue from day one of going live. Monthly broadcast revenue takes 2–3 months to stabilise as the list segmentation develops and send patterns are optimised for deliverability. For most eCommerce clients, automated flows account for 20–30% of total email revenue within the first 90 days.
We suppress inactive subscribers (no opens or clicks in 90 days) on a monthly basis to protect sender reputation. We monitor bounce rates (hard bounces removed immediately, soft bounces after 3 attempts), spam complaint rates and inbox placement scores via Klaviyo deliverability tools. Poor deliverability is the silent killer of email performance — a 40% open rate means nothing if 30% of sends are landing in spam.
Same four stages on every email marketing project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your email marketing.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your email marketing project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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