Performance Marketing
Performance marketing: one number we optimise toward is ROAS — and we report on it honestly, across every channel, every week.
Performance marketing isn't a channel — it's a discipline. The discipline of tracking every dollar of ad spend to a revenue outcome, allocating budget to what's working and cutting what isn't, refreshing creative before it fatigues, and maintaining clean signal across every platform's bidding algorithm via server-side tracking and Conversion API. We run cross-channel performance marketing programs for eCommerce stores and high-LTV service businesses doing $50k+ per month in revenue — managing Google (Search, Shopping, PMax), Meta (Facebook, Instagram) and TikTok as one coordinated system, not as three separate channels run by three separate teams with no visibility into combined ROAS. Server-side tracking is configured so iOS 14.5+ signal loss doesn't degrade Meta's bidding. Creative is refreshed on a monthly cycle — 5+ new variants per month — so ad fatigue doesn't quietly kill ROAS over 6 months. Weekly budget reallocation follows the data. Monthly forecast and review keeps you informed of where the account is headed. This is the service for businesses that have outgrown a single-channel approach and need cross-channel discipline. For a ROAS-specific diagnostic, see our ROAS optimisation service.
What's Included in Performance Marketing
- Cross-channel campaign management — Google Ads (Search, Shopping, PMax), Meta Ads (Facebook + Instagram) and TikTok managed as one coordinated strategy
- Server-side tracking and CAPI — GA4 server-side tagging and Meta Conversions API configured to recover iOS 14.5+ signal loss and improve bidding accuracy
- Creative refresh cycle — 5+ new creative variants per month (static, video, carousel) briefed, produced and rotated into active campaigns
- Weekly ROAS review and budget reallocation — budget moved from underperforming campaigns to outperforming ones weekly, not monthly
- Monthly forecast and review — projected ROAS, revenue and spend for the coming month based on trend data. Actual vs. forecast reviewed at month-end
Why DSIGNS for Performance Marketing?
- 01ROAS-led, not click-led — we report on revenue and ROAS, not impressions, reach or CTR. If a campaign is generating traffic but not revenue, we say so and fix it
- 02Cross-channel with a single P&L view — Google, Meta and TikTok performance reported in one Looker Studio dashboard so you can see blended ROAS across all paid channels, not just platform-reported numbers that each overclaim attribution
- 03Senior buyer in every account every week — a senior media buyer reviews every channel weekly. Not an automated rules system, not a quarterly review call
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Still got questions? .
What revenue threshold does performance marketing make sense from? +
For eCommerce, $50k+/month in revenue is the practical threshold — below that, the cross-channel complexity isn't justified, and a focused Google Shopping or Meta Ads engagement delivers better ROI per management dollar. For high-LTV service businesses (legal, financial, medical), a smaller revenue base is fine if the lifetime value per client is high enough to justify cross-channel acquisition costs.
How do you handle attribution across channels? +
We configure Data-Driven Attribution (DDA) in GA4 as the primary attribution model, with cross-channel Looker Studio reporting that shows each channel's contribution across the full conversion path. We also use periodic spend-down tests (pausing one channel for 2 weeks) to measure incremental contribution. Platform-reported ROAS (Google's, Meta's) is shown as context, not as the primary KPI — each platform overclaims attribution when viewed in isolation.
How many creative variants do I need and who produces them? +
5+ per month minimum to avoid ad fatigue across Meta and TikTok. We produce creative briefs and direction; production is either handled in-house (static, basic video) or scoped with your video team. We review and approve all creative before it goes into campaigns. For brands with strong visual assets, we can often produce 8–10 variants per month from existing footage.
Our performance marketing process — no fluff, no surprises.
Same four stages on every performance marketing project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your performance marketing.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your performance marketing project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.