Shopping Ads are driven by the product feed, not by keyword bids. The ad copy, the image and the price all come from your Merchant Centre data — which means the unlock isn't bidding strategy, it's feed quality. Product titles that match the way people actually search ("linen quilt cover queen size white" vs. "Nordic Collection Duvet Cover QS W"). Correct GTINs so Google can match your product to its catalogue. Custom labels that segment your catalogue by margin tier or stock velocity so budget flows to your highest-margin, fastest-moving products. We've managed Shopping campaigns for 40+ Shopify and WooCommerce stores across fashion, beauty, homewares, food and B2B wholesale. We connect Shopping performance directly to GA4 revenue attribution and Klaviyo email revenue so you see the full multi-channel picture. For the store that feeds the Shopping campaign, see our Shopify web design service and eCommerce SEO service.
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The most common causes are Merchant Centre product disapprovals (missing GTINs, inaccurate pricing, policy violations), incorrect shipping or tax configuration in Merchant Centre, or the Shopify-to-Merchant Centre feed not syncing correctly. We diagnose all of these in the feed audit at the start of every Shopping engagement.
Standard Shopping campaigns are being gradually deprecated in favour of PMax for Retail — and for most accounts the shift is worth making. PMax for Retail gives you Shopping + Display + YouTube + Gmail in one campaign with better audience signal integration. The transition requires proper asset groups and audience signals to work; we manage this transition as part of the Shopping engagement. For brands doing over $50k/month in Shopping revenue, we often run a hybrid approach.
Custom labels are the answer. We label every product by margin tier (so high-margin products get more aggressive Target ROAS goals), velocity (fast-moving products get higher bids, clearance products get suppressed), and seasonality (summer products get budget in October, not March). This means your Shopping budget is always weighted toward the products that matter most to your business, not just the ones that happen to get the most impressions.
Same four stages on every google shopping ads project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your google shopping ads.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your google shopping ads project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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