SEO Audit Services
An SEO audit that tells you exactly what's wrong, in order of impact — not a free report designed to sell you a retainer.
Most 'free SEO audits' are lead generation tools dressed up as advice. They're generated by a tool, branded with an agency logo and used as a reason to get you on a call. They tell you the site has slow pages and missing meta descriptions — things you already knew. Our SEO audit is a paid, senior-written, no-strings deliverable: technical (Screaming Frog + Ahrefs), on-page (top 20 revenue pages), backlink and competitor gap analysis, and a content gap report — all synthesised into a prioritised 30/60/90-day action plan you can hand to any agency or in-house team. You are not obligated to use DSIGNS for the implementation. The audit stands alone. It includes a 60-minute walkthrough call where a senior SEO talks you through every finding and answers questions. Delivered in 5-10 business days. Read our guide to what to look for in a Sydney SEO agency for the context on how to evaluate whether you need an audit first.
What's Included in SEO Audit
- Full technical audit — Screaming Frog crawl + Ahrefs: indexation, canonicals, crawl errors, Core Web Vitals, schema, redirect chains, internal link equity
- On-page audit of top 20 revenue/traffic pages — title tags, meta descriptions, H1/H2 structure, keyword targeting, content quality scoring
- Backlink profile analysis — total referring domains, domain rating distribution, toxic link identification, competitor backlink gap
- Content gap report — keywords competitors rank for that you don't, organised by intent and competition level
- Prioritised 30/60/90-day action plan — what to fix first, what can wait, what to start building
- 60-minute walkthrough call — a senior SEO talks you through every finding, not a junior reading from a slide deck
Why DSIGNS for SEO Audit?
- 01No upsell pressure — the audit is a deliverable, not a sales funnel. We'll tell you if your site is in good shape and doesn't need a retainer
- 02Written by a senior SEO, not a junior — every audit is produced by the same senior team that runs our client retainers
- 03Plain English, not jargon-stuffed PDFs — the findings are prioritised by business impact and explained in language that makes sense to a business owner
- 04Use the audit with us or with anyone — the action plan is implementation-agnostic
Not sure where to start? Just describe it.
Tell us what you need — your trade, your suburb, your goal — and we'll point you straight to the right page.
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Still got questions? .
How long does the audit take to deliver? +
5-10 business days from sign-off and site access being granted. We need GA4 and Search Console read access, and Ahrefs access to your domain.
What's the difference between this audit and the free ones tools like Semrush provide? +
Tool-generated reports surface every issue a crawler can find — often hundreds of items, unranked by business impact. Our audit is written by a human who understands which crawl errors actually matter for ranking, which content gaps are worth pursuing given your competitive landscape, and which backlink opportunities are realistic for your domain authority.
We're about to commission a website redesign — should we audit first? +
Yes, always. A pre-redesign SEO audit identifies which pages are ranking, which URLs need to be preserved with 301 redirects, what the current technical baseline is, and which content assets should be migrated rather than rebuilt. Our website revamp service includes SEO migration planning as a standard component.
Our seo audit process — no fluff, no surprises.
Same four stages on every seo audit project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your seo audit.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your seo audit project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.