eCommerce SEO Services
eCommerce SEO that ranks the products and collections that actually pay rent — not just the homepage.
eCommerce SEO is a different discipline from service-business SEO. The volume of indexable URLs (every product, every variant, every collection filter) creates duplicate content problems at scale. The keyword research is transactional, not informational. The conversion signal Google cares about is add-to-cart and purchase, not a contact form. Faceted navigation — the size/colour/material filter UI on most stores — can create thousands of near-duplicate URLs that either need canonicalisation or blocking from crawl. We've ranked Shopify and WooCommerce stores across fashion, beauty, food and beverage, homewares and B2B wholesale — tied to GA4 revenue attribution so we know which rankings are actually driving sales. If you need the store itself built or rebuilt, see our Shopify web design and eCommerce web design services.
What's Included in eCommerce SEO
- Product and collection schema — Product, AggregateRating, Offer, BreadcrumbList structured data
- Collection page architecture — which collection pages to index, which to canonical, how to structure faceted navigation for SEO
- Category-level content briefs — above-the-fold collection page copy that targets commercial-intent keywords without cannibalising product page authority
- Internal link automation — cross-linking between related collections and products at scale without manual effort
- Klaviyo + GA4 revenue attribution — organic traffic tied to revenue by product and collection category
- Monthly revenue and ranking report — organic revenue by collection, keyword position movements for top-50 product terms
Why DSIGNS for eCommerce SEO?
- 0140+ Shopify stores — we've encountered every eCommerce technical SEO issue: faceted navigation crawl bloat, variant canonicalisation, out-of-stock product handling
- 02Tied to revenue, not vanity rankings — we report on organic revenue by product category, not just keyword positions
- 03Klaviyo and Meta CAPI integration — email revenue and paid social revenue attribution is tracked alongside organic
- 04Real team — call us when a site update breaks structured data or a collection page drops out of index overnight
Not sure where to start? Just describe it.
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Still got questions? .
My Shopify store has thousands of products — where do you start? +
We start with a crawl audit to identify which pages are indexed, which are duplicated and which are cannibalised. Then we prioritise by revenue: which collections drive the most sales, which product terms have the most search volume versus competition. The first month is almost always technical and architectural.
What do you do about faceted navigation? +
Faceted nav (filter by size, colour, material etc.) is one of the biggest crawl budget drains in eCommerce. We audit which filter combinations have search demand, implement canonical tags on combinations without demand, and either noindex or parameter-block the rest. This alone can reduce crawl waste by 60-80% on large catalogues.
How do you handle out-of-stock products? +
Depends on whether the product is permanently discontinued or temporarily unavailable. Permanently discontinued: 301 redirect to the best-matching in-stock category or product. Temporarily out of stock: keep the page indexed with schema showing Availability: OutOfStock, maintain the ranking equity, and update when stock returns.
Our ecommerce seo process — no fluff, no surprises.
Same four stages on every ecommerce seo project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your ecommerce seo.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your ecommerce seo project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.