Shopify Web Design Agency
Custom Shopify themes that sell — not a Dawn template with your logo dropped in and a different accent colour.
Shopify is the right platform for most product businesses — best-in-class checkout conversion, a reliable hosting infrastructure and an app ecosystem that covers 95% of needs without custom development. The problem is that most Sydney Shopify stores are built on default themes (Dawn, Refresh, Craft) with minimal customisation, and they convert at 1-1.5% when 3-4% is achievable on the same traffic with the right product page UX, trust signals and checkout configuration. We've shipped 40+ custom Shopify stores — each one designed from scratch, not from a theme marketplace. Klaviyo email flows, Meta CAPI, GA4 eCommerce tracking, AU/NZ shipping zones, GST and AfterPay are part of the build, not afterthoughts. If you're pairing the Shopify store with a retail brand identity, we coordinate both so they launch simultaneously.
What's Included in Shopify Websites
- Custom Shopify theme built in Liquid + JavaScript — designed to your brand, not adapted from Dawn
- Conversion-led product page UX: image gallery, variant selector, social proof placement, urgency signals, upsell and cross-sell
- Cart and checkout optimisation: slide-out cart, trust badges, free shipping threshold, checkout customisation
- Klaviyo welcome series, abandoned cart, post-purchase and browse abandonment flows
- Meta Conversions API (CAPI) and GA4 eCommerce event tracking setup and verified
- AU/NZ shipping zones, GST configuration, AfterPay / Zip Pay / Laybuy integration
- App shortlist — we only install what's justified by your specific store requirements (we're allergic to bloat)
- 30-minute Shopify admin training — your team knows how to manage products, collections, discounts and orders without calling us
Why DSIGNS for Shopify Websites?
- 0140+ Shopify stores shipped — we've encountered every AU-specific edge case
- 02Klaviyo email partner — email flows aren't bolted on after launch, they're scoped into the build
- 03AU-native: GST, AfterPay, AusPost, StarTrack and local payment gateway configuration done properly
- 04Conversion playbook from live store data — we know which product page UX patterns move the needle
Not sure where to start? Just describe it.
Tell us what you need — your trade, your suburb, your goal — and we'll point you straight to the right page.
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Still got questions? .
Theme customisation or fully custom — which should I choose? +
Theme customisation is faster and cheaper but hits a ceiling — some design requirements simply aren't achievable within an off-the-shelf theme's structure. We'll be direct about which approach fits your brief after a 30-minute discovery call. Fully custom builds typically start from $8,000 + GST; theme customisation from $3,500 + GST.
Can you migrate from WooCommerce or BigCommerce? +
Yes — products, customer records, order history, and SEO redirects (301 maps for every old URL). We've migrated from WooCommerce, BigCommerce, Magento and even Wix eCommerce. Timelines vary by catalogue size; ask us for a migration-specific estimate.
Do you do Shopify SEO? +
Technical SEO foundations are included in every Shopify build: schema markup, clean URL structure, canonical tags, sitemap, product meta titles and descriptions. For active suburb-by-suburb ranking, pair the store with our eCommerce SEO service.
Our shopify websites process — no fluff, no surprises.
Same four stages on every shopify websites project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your shopify websites.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your shopify websites project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.