Display & YouTube Ads Services
Display and YouTube do one thing Search can't: reach people before they're searching, and bring back the ones who didn't convert.
Display and YouTube Ads are often either over-invested in (treated as a primary conversion channel when they're not) or ignored entirely (because "nobody clicks banner ads"). The truth is in between. Display and YouTube do two specific things well: retargeting people who visited your site but didn't convert, and seeding demand with people who match your best customer profile before they're actively in market. As a direct response channel, Display converts at 0.1-0.5% — nowhere near Search or Performance Max. As a retargeting channel, it brings back the 97% of visitors who don't convert on the first visit at a cost-per-conversion that's 3-5x cheaper than cold traffic. We're clear-eyed about this distinction and design Display and YouTube strategies accordingly — proper audience segmentation, frequency capping, brand safety exclusions and creative that matches where in the funnel the person is.
What's Included in Display & YouTube Ads
- Audience strategy — custom intent audiences, in-market segments, affinity audiences, lookalike audiences and customer lists
- Creative direction — banner ad copy and image brief for Display; video script and scene direction for YouTube (6s bumper, 15s, 30s)
- View-through and assisted conversion tracking — so we know Display's contribution to the overall conversion path, not just last-click
- Brand safety configuration — placement exclusions, content category exclusions, sensitive content blocks
- Frequency capping — we stop your ads becoming intrusive. A visitor shouldn't see your Display ad 40 times in a week
- Monthly placement exclusion review — low-quality sites and app placements removed from eligible inventory
Why DSIGNS for Display & YouTube Ads?
- 01Honest about Display's role — we won't pitch Display as a direct conversion channel if your funnel doesn't support it. We set realistic expectations about what it does (retargeting, demand seeding) and what it doesn't (replace Search intent)
- 02Strong retargeting playbook — audience segmentation by funnel stage: site visitor (last 7 days), page viewer (last 30 days), near-converter (cart/form-start), existing customer (suppress or cross-sell)
- 03Creative direction included — we brief and review banner and video creative so the ads match the audience and the message, not just the brand guidelines
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Still got questions? .
Do I need a video for YouTube Ads? +
Yes — YouTube requires a video asset. A 6-second bumper ad is the minimum. We can scope a basic motion graphic from your existing brand assets if you don't have video footage, or write a script for a live shoot. For eCommerce product launch campaigns, a simple product demo video shot on an iPhone often outperforms expensive brand films.
What's the minimum traffic I need for Display retargeting to work? +
Google requires 100 active users in a Display remarketing audience before ads start serving. Practically, you need 500-1,000 monthly website sessions to build meaningful retargeting audiences across the funnel stages. If your traffic is below this threshold, invest in Search Ads first to build the audience pool, then layer Display on top.
How is Display different from our remarketing campaigns? +
Remarketing specifically targets previous visitors — Display can run to cold audiences as well (in-market, affinity, custom intent). The two often run together: Display to custom intent audiences for demand seeding, remarketing to previous visitors for conversion recovery. We scope and manage both from the same campaign strategy.
Our display & youtube ads process — no fluff, no surprises.
Same four stages on every display & youtube ads project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your display & youtube ads.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your display & youtube ads project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.