Performance Max is Google's most powerful and most misunderstood campaign type. Hand it sloppy assets, broken conversion tracking and no audience signals, and it'll spend months building Display impressions for irrelevant audiences while reporting "good results" on view-through conversions. Configure it properly — strong creative in every format, seeded audience signals from your customer list, enhanced conversions with clean data, brand exclusions to stop it cannibalising organic branded clicks — and it becomes a genuinely effective channel for expanding reach beyond Search. We've managed PMax campaigns alongside Search for 60+ accounts. We treat PMax like an account, not a set-and-forget magic button. A senior buyer reviews placements, assets and conversion data every week. We'll tell you honestly whether PMax is the right next step for your account or whether you should be doubling down on Search Ads first.
Tell us what you need — your trade, your suburb, your goal — and we'll point you straight to the right page.
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Still got questions? .
Almost never. PMax and Search serve different roles. Search captures high-intent queries where control over keywords, negatives and ad copy matters. PMax fills the gaps across Display, YouTube, Gmail, Maps and search queries outside your Search campaign's keyword set. The best-performing accounts run both, with brand exclusions on PMax so it doesn't compete with your branded Search terms.
This is the right question. We configure proper conversion tracking with Data-Driven Attribution (DDA) and cross-campaign attribution so you can see whether PMax is driving incremental conversions or just touching the last click on journeys that would have converted anyway. We also run periodic Search Ads isolation tests to measure PMax's true incremental contribution.
At minimum: 15 headlines, 4 descriptions, 3-5 images in multiple aspect ratios (1:1, 4:1, 1.91:1), and a YouTube video asset (15s minimum, 30s preferred). We brief and produce all of this as part of the PMax campaign setup. If you don't have a video, we scope a basic motion graphic or script for an existing shoot.
Same four stages on every performance max project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your performance max.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your performance max project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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