Google Search Ads Services
Google Search Ads: the only channel where someone is actively typing that they need what you sell — right now.
Search Ads capture demand that already exists. Someone in Parramatta types "emergency plumber" and in 0.3 seconds Google decides whose ad appears. Done well, Search is the most efficient paid channel in marketing — you only pay when someone with the right intent clicks. Done badly, 30-40% of your budget goes to irrelevant search terms, duplicate keywords, broad-match drift and an account structure that was set up by a junior in week one and never properly reviewed. We've managed 60+ active Google Ads accounts as a certified Google Partner. A senior media buyer is in every account every week — not checking a dashboard, reading search-term reports, mining negatives, testing ad copy and adjusting bids against real conversion data. Read our Google Ads agency buyer's guide before committing to any agency.
What's Included in Google Search Ads
- Keyword research and competitor auction review — intent-based keyword clusters, not keyword dumps
- Tight ad-group structure — 5-15 keywords per group, theme-matched to the ad copy and landing page
- Responsive Search Ads with multiple headline and description angles — tested against each other in rotation
- Enhanced conversions and GA4 conversion tracking configured and verified before launch
- Call tracking with recording — so you know which keywords are driving actual phone calls, not just clicks
- Weekly search-term mining and negative keyword additions — this is where most accounts haemorrhage budget
- Weekly bid adjustments tied to device, location, time-of-day and audience performance data
- Monthly results call — cost-per-lead, lead quality, keyword performance, what we're testing next month
Why DSIGNS for Google Search Ads?
- 01Google Partner certified — real certification with demonstrated account performance across 60+ active accounts, not just a badge on a homepage
- 02Senior buyer in account weekly — a real person reviews search-term reports, adjusts bids and tests copy every week. Not an automated rules system, not a junior account manager
- 0360+ active accounts — we know what CPC benchmarks look like for tradies vs. NDIS vs. professional services vs. eCommerce
- 04Plain-English monthly reporting — cost-per-lead, lead quality and revenue context. Not a 30-slide report on impressions and click-through rate
Not sure where to start? Just describe it.
Tell us what you need — your trade, your suburb, your goal — and we'll point you straight to the right page.
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Still got questions? .
How is Search different from Performance Max? +
Search captures people who are actively typing a specific query — highest intent in the Google ecosystem. Performance Max is Google's automated mix across Display, YouTube, Gmail, Maps and Search — it optimises across all of them simultaneously using machine learning. Most accounts run both: Search for high-intent, high-value keywords where control matters; PMax for broader reach, retargeting and channel discovery. We decide the right split at account setup based on your conversion data and budget.
What's a realistic minimum ad spend? +
For a single service-area tradie or local service business, $2,500-$4,000/month in ad spend gets enough volume to optimise against. For competitive categories (removalists, emergency plumbing, dentistry) the meaningful threshold is $5,000-$8,000/month. We'll tell you straight what budget makes sense for your category at the discovery call — we won't take on an account where the budget can't generate enough data to improve.
How long until I see results? +
Most accounts generate leads within the first 2 weeks once tracking is live and campaigns are launched. Stable cost-per-lead typically emerges around week 6-8 as negative keywords build out and smart bidding calibrates to clean conversion signals. Pair Search Ads with a proper landing page and conversion tracking setup for fastest results.
Our google search ads process — no fluff, no surprises.
Same four stages on every google search ads project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your google search ads.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your google search ads project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.