Google Ads PPC Audit
A Google Ads audit that finds the actual leaks — not a 40-page PDF that tells you to add more ad extensions.
Most Google Ads accounts we audit have at least one significant problem that's been running undetected for months: broken conversion tracking (meaning the bidding has no clean signal), broad-match keywords generating 30-40% irrelevant search terms, PMax cannibalising branded clicks from organic, or a campaign structure set up by a previous agency in 2022 and never properly updated. These aren't small inefficiencies — they're often the difference between a $40 cost-per-lead and a $120 cost-per-lead on the same budget. Our PPC audit is a paid, senior-written, no-strings deliverable. We review the full account: structure, conversion tracking, wasted spend at the search-term level, bid strategy configuration, landing page alignment and competitor auction context. The output is a prioritised 30/60/90-day fix plan and a 60-minute walkthrough call. You are not obligated to use DSIGNS for the implementation. Read our Google Ads agency buyer's guide for the questions worth asking before any agency audit.
What's Included in PPC Audit
- Account structure review — campaign architecture, ad group structure, keyword match type analysis, campaign settings audit (networks, device, location, ad rotation)
- Conversion tracking audit — GA4 configuration, enhanced conversions, call tracking, offline conversion imports. We identify every tracking gap and misconfiguration
- Wasted-spend analysis at search-term level — which search terms are consuming budget without converting, by campaign and ad group
- Bid strategy review — whether automated bidding has enough conversion data to function properly, whether tCPA/tROAS targets are realistic
- Competitor benchmark — auction insights analysis, competitor ad copy review, share of impression vs. competitor
- Landing page alignment audit — are the ads and landing pages saying the same thing? Is Quality Score being penalised by landing page relevance?
- Prioritised 30/60/90-day fix plan — what to fix immediately (tracking, wasted spend), what to rebuild (structure, negatives) and what to test (copy, bidding)
- 60-minute walkthrough call with a senior buyer — every finding explained, every question answered
Why DSIGNS for PPC Audit?
- 01No upsell pressure — the audit is a deliverable, not a sales tool. We'll tell you if your account is in good shape and doesn't need a new agency. We'd rather earn your trust with honesty than manufacture urgency to switch
- 02Senior buyer writes the audit — a senior media buyer who actively manages 60+ accounts does every audit. Not a junior using an automated audit tool
- 03Use it with us or with anyone — the fix plan is implementation-agnostic. It tells you what to do; you decide who does it
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Still got questions? .
How long does the audit take? +
5-7 business days from account access being granted. We need GA4 read access and Google Ads account access (read-only is sufficient). The walkthrough call is scheduled within the same week the report is delivered.
What's the most common problem you find? +
Broken or misconfigured conversion tracking — by far. When the bidding algorithm doesn't have clean conversion signal, it can't optimise effectively. This is followed by wasted spend on irrelevant search terms (broad-match keywords in accounts that haven't been actively negative-keyword-mined) and PMax cannibalising branded clicks. Most accounts have at least two of these three problems.
How is this different from the free Google Ads recommendations in the interface? +
Google's in-interface recommendations are designed to increase spend — they almost always recommend broader match types, higher budgets and more automated features. Our audit is designed to find waste and improve efficiency. The two objectives are often in direct tension.
Our ppc audit process — no fluff, no surprises.
Same four stages on every ppc audit project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your ppc audit.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your ppc audit project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.