Most Google Ads accounts we audit have at least one significant problem that's been running undetected for months: broken conversion tracking (meaning the bidding has no clean signal), broad-match keywords generating 30-40% irrelevant search terms, PMax cannibalising branded clicks from organic, or a campaign structure set up by a previous agency in 2022 and never properly updated. These aren't small inefficiencies — they're often the difference between a $40 cost-per-lead and a $120 cost-per-lead on the same budget. Our PPC audit is a paid, senior-written, no-strings deliverable. We review the full account: structure, conversion tracking, wasted spend at the search-term level, bid strategy configuration, landing page alignment and competitor auction context. The output is a prioritised 30/60/90-day fix plan and a 60-minute walkthrough call. You are not obligated to use DSIGNS Australia for the implementation. Read our Google Ads agency buyer's guide for the questions worth asking before any agency audit.
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5-7 business days from account access being granted. We need GA4 read access and Google Ads account access (read-only is sufficient). The walkthrough call is scheduled within the same week the report is delivered.
Broken or misconfigured conversion tracking — by far. When the bidding algorithm doesn't have clean conversion signal, it can't optimise effectively. This is followed by wasted spend on irrelevant search terms (broad-match keywords in accounts that haven't been actively negative-keyword-mined) and PMax cannibalising branded clicks. Most accounts have at least two of these three problems.
Google's in-interface recommendations are designed to increase spend — they almost always recommend broader match types, higher budgets and more automated features. Our audit is designed to find waste and improve efficiency. The two objectives are often in direct tension.
Same four stages on every ppc audit project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your ppc audit.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your ppc audit project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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