Medical Google Ads Services
Medical Google Ads that fill the appointment book — with ad copy that stays inside the AHPRA advertising rules your practice lives by.
Healthcare Google Ads in Australia sit inside AHPRA's mandatory standards for advertising regulated health services — which restrict therapeutic claims, prohibit superlatives ("best dentist in Sydney"), disallow before-and-after photography for cosmetic procedures and require any outcome claims to be evidence-based and not misleading. Most Google Ads agencies either don't know these rules or don't apply them rigorously. A non-compliant ad that gets reported to AHPRA is a compliance risk for your registration — not just an advertising problem. We've managed campaigns for GPs, dentists, physios, psychologists, podiatrists and allied health clinics across Sydney. Every piece of ad copy is reviewed against AHPRA's advertising standards before launch. We track campaigns directly to appointment bookings via HotDoc, Cliniko or Halaxy integration — so the metric is cost-per-booking, not cost-per-click. Pair with our medical SEO service for organic ranking alongside paid.
What's Included in Medical & Allied Health Google Ads
- AHPRA-compliant ad copy — all ads reviewed against mandatory advertising standards: no therapeutic claims without evidence, no comparative superlatives, no before-and-after imagery in ad creative
- Booking-system conversion tracking — HotDoc, Cliniko and Halaxy booking completions integrated into GA4 and Google Ads as primary conversion goals
- Service + practitioner targeting — separate campaigns for each service area and, where relevant, for individual practitioners with their own patient demand
- Suburb targeting — tight geographic targeting to your clinic's primary catchment, with suburb-specific ad copy to improve relevance
- AHPRA-safe ad assets — callout extensions and sitelink assets written to highlight services and credentials without crossing compliance lines
- Monthly bookings and cost-per-booking report — appointments booked via ads tracked to the individual campaign and service type
Why DSIGNS for Medical & Allied Health Google Ads?
- 01AHPRA-aware — every ad is reviewed against AHPRA's mandatory standards for advertising regulated health services. We know the specific rules around cosmetic procedures (2024 update), therapeutic claims, testimonials and comparative advertising
- 02Booking-system integrated — HotDoc, Cliniko and Halaxy booking completions are the conversion metric. Not clicks, not form fills — actual appointments booked
- 03Sydney clinic experience — we understand what patients search for when finding a GP vs. a physio vs. a psychologist in Sydney, and which suburb-level search terms have genuine appointment intent vs. information-seeking behaviour
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Still got questions? .
Can I advertise cosmetic services after AHPRA's 2024 update? +
Yes — but with significant restrictions. AHPRA's 2024 update introduced tighter rules on cosmetic procedure advertising: no before-and-after images, no testimonials, no language that trivialises risk, and consent-based advertising restrictions for certain procedures. We'll review every cosmetic service ad against the updated guidelines before launch and provide a written compliance sign-off on the copy.
Can you tie Google Ads spend to actual bookings rather than just clicks? +
Yes — HotDoc, Cliniko and Halaxy all have webhook or API integrations that allow booking completions to be sent to GA4 as conversion events and imported into Google Ads as conversions. This means we report on cost-per-booking, not cost-per-click, and Google's Smart Bidding optimises toward actual appointments rather than form fills.
Can individual practitioners have their own campaigns? +
Yes — for practices where individual practitioners have their own patient demand (e.g., a specialist with a public profile, or a physio who specialises in a specific condition), we build practitioner-specific campaigns with their own keywords, ad copy and landing pages. Pair with our medical web design service if individual practitioner profile pages need building on the website.
Our medical & allied health google ads process — no fluff, no surprises.
Same four stages on every medical & allied health google ads project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your medical & allied health google ads.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your medical & allied health google ads project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.