Healthcare Google Ads in Australia sit inside AHPRA's mandatory standards for advertising regulated health services — which restrict therapeutic claims, prohibit superlatives ("best dentist in Sydney"), disallow before-and-after photography for cosmetic procedures and require any outcome claims to be evidence-based and not misleading. Most Google Ads agencies either don't know these rules or don't apply them rigorously. A non-compliant ad that gets reported to AHPRA is a compliance risk for your registration — not just an advertising problem. We've managed campaigns for GPs, dentists, physios, psychologists, podiatrists and allied health clinics across Sydney. Every piece of ad copy is reviewed against AHPRA's advertising standards before launch. We track campaigns directly to appointment bookings via HotDoc, Cliniko or Halaxy integration — so the metric is cost-per-booking, not cost-per-click. Pair with our medical SEO service for organic ranking alongside paid.
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Yes — but with significant restrictions. AHPRA's 2024 update introduced tighter rules on cosmetic procedure advertising: no before-and-after images, no testimonials, no language that trivialises risk, and consent-based advertising restrictions for certain procedures. We'll review every cosmetic service ad against the updated guidelines before launch and provide a written compliance sign-off on the copy.
Yes — HotDoc, Cliniko and Halaxy all have webhook or API integrations that allow booking completions to be sent to GA4 as conversion events and imported into Google Ads as conversions. This means we report on cost-per-booking, not cost-per-click, and Google's Smart Bidding optimises toward actual appointments rather than form fills.
Yes — for practices where individual practitioners have their own patient demand (e.g., a specialist with a public profile, or a physio who specialises in a specific condition), we build practitioner-specific campaigns with their own keywords, ad copy and landing pages. Pair with our medical web design service if individual practitioner profile pages need building on the website.
Same four stages on every medical & allied health google ads project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your medical & allied health google ads.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your medical & allied health google ads project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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