NDIS Google Ads are both high-opportunity and compliance-constrained. High-opportunity because participants and families actively search for providers by support type and suburb ("support coordination Parramatta," "SIL Blacktown," "NDIS plan management Liverpool") — and search intent for NDIS services is extremely high. Compliance-constrained because the NDIS Commission's advertising rules prohibit implied endorsements, superlatives, misleading claims about participant outcomes and any suggestion of NDIS or Commission backing. Generic Google Ads agencies that don't know these rules write ad copy that crosses the line — which creates a complaint risk for your registration. We've managed campaigns for 30+ NDIS providers, with cost-per-lead under $90 in most support categories. Every piece of ad copy is reviewed against NDIS Commission marketing guidelines before it goes live. Pair with our NDIS SEO service for full organic and paid coverage. Read our NDIS lead generation guide for the complete participant acquisition strategy.
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In most NDIS support categories, cost-per-enquiry ranges from $60-$120 depending on the support type, suburb competitiveness and quality of the landing page. SDA and high-support SIL tend to cost more per inquiry because of lower search volume; support coordination and community participation are typically the most efficient. We'll give you a realistic forecast based on your specific categories at the discovery call.
Yes — we structure separate campaign groups per registration group (e.g., Support Coordination, Daily Activities, Specialised Disability Accommodation) so budget and bidding can be allocated by the value and volume of each support type. Each campaign group has its own negative keyword list to prevent cannibalisation between support types.
Google Ads provides immediate enquiry generation (leads from week 2) while NDIS SEO builds long-term organic ranking over months. Running both simultaneously means you get enquiries immediately and build an organic presence that reduces cost-per-acquisition over time. The keyword strategy for both is coordinated so paid and organic aren't competing for the same positioning.
Same four stages on every ndis google ads project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your ndis google ads.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your ndis google ads project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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