Vendors don't decide to list and call an agent the same morning. They research. They search suburb market data. They Google "[suburb] real estate agent" to see who's visible and credible. They read market update content. The Google Ads opportunity in real estate is not listing inventory promotion (portals own that) — it's capturing vendor intent in the search window before the appraisal decision. Suburb-targeted campaigns for "real estate agent [suburb]," "sell property [suburb]" and "[suburb] property market" run to vendor-intent landing pages with appraisal request forms integrated into your agency CRM (VaultRE, AgentBox or Rex). Vendor remarketing layers on top — market-update content retargeted to people who visited the site but didn't request an appraisal. We've run real estate campaigns for Sydney agencies and understand the vendor funnel from first search to listed property. Pair with our real estate SEO service for long-term suburb authority alongside paid acquisition.
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REA and Domain capture buyers searching for properties to purchase, and vendors who are already far enough in the decision cycle to be on a portal. Google Ads captures vendors earlier in the research cycle — when they're searching "real estate agent [suburb]" or "what's my home worth [suburb]" — before they've committed to calling anyone. These are different audiences at different stages of the decision. Combining portal spend with Google Ads gives you coverage across the full vendor research journey.
We configure appraisal form submissions as conversion goals in Google Ads and GA4. For VaultRE, AgentBox and Rex, we can import confirmed listings back as offline conversions — so Google's bidding can eventually optimise toward the listings that came from paid, not just the appraisal requests. CRM integration timeline and method depends on your specific platform.
Appraisal requests from Google Ads typically start within 2-3 weeks of launch for active vendor-intent suburbs. The volume and cost-per-appraisal stabilises around weeks 6-8 as the account learns. Pair with real estate SEO for suburb authority that compounds over months.
Same four stages on every real estate google ads project. You'll always know what's happening this week and what's next.
30-minute chat to understand your business, your customers and what success looks like for your real estate google ads.
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your real estate google ads project.
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.
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