Real Estate Google Ads Services
Real estate Google Ads that capture vendor intent — at the moment vendors are searching "real estate agent [suburb]," before they ring the portal-listed agent down the road.
Vendors don't decide to list and call an agent the same morning. They research. They search suburb market data. They Google "[suburb] real estate agent" to see who's visible and credible. They read market update content. The Google Ads opportunity in real estate is not listing inventory promotion (portals own that) — it's capturing vendor intent in the search window before the appraisal decision. Suburb-targeted campaigns for "real estate agent [suburb]," "sell property [suburb]" and "[suburb] property market" run to vendor-intent landing pages with appraisal request forms integrated into your agency CRM (VaultRE, AgentBox or Rex). Vendor remarketing layers on top — market-update content retargeted to people who visited the site but didn't request an appraisal. We've run real estate campaigns for Sydney agencies and understand the vendor funnel from first search to listed property. Pair with our real estate SEO service for long-term suburb authority alongside paid acquisition.
What's Included in Real Estate Google Ads
- Suburb-targeted appraisal campaigns — keywords targeting vendor-intent searches by suburb, structured per suburb so budget and messaging are precisely controlled
- Vendor remarketing — market-update content and "what's my home worth" messaging retargeted to site visitors who showed vendor intent but didn't request an appraisal
- Appraisal form conversion tracking — form submissions integrated into GA4 and Google Ads, tied to CRM (VaultRE, AgentBox, Rex) where possible
- Market-share dashboard — impression share, top-of-page rate and competitor auction insights reported monthly so you know your paid search market position
- Agent profile campaign variants — for individual agents with strong personal brands, separate campaigns targeting "[agent name] real estate" and "[agent name] [suburb]" searches
Why DSIGNS for Real Estate Google Ads?
- 01Sydney agency experience — we understand the vendor-intent search landscape in Sydney: which suburb terms drive appraisal requests vs. curiosity, how REA and Domain spend complements rather than competes with Google Search, and which months trigger vendor research surges (spring market, post-rate-decision periods)
- 02Vendor-funnel focused — all campaign structure, copy and bidding is oriented toward appraisal requests from potential vendors, not buyer enquiries or rental searches (which portals dominate)
- 03Pairs with REA and Domain spend — organic Google Ads captures vendor searches that portals don't: agency brand searches, agent name searches and suburb market research. The two channels are complementary, not competing
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Still got questions? .
Why run Google Ads when we already pay for REA and Domain? +
REA and Domain capture buyers searching for properties to purchase, and vendors who are already far enough in the decision cycle to be on a portal. Google Ads captures vendors earlier in the research cycle — when they're searching "real estate agent [suburb]" or "what's my home worth [suburb]" — before they've committed to calling anyone. These are different audiences at different stages of the decision. Combining portal spend with Google Ads gives you coverage across the full vendor research journey.
How do I track appraisals from Google Ads through to listed properties? +
We configure appraisal form submissions as conversion goals in Google Ads and GA4. For VaultRE, AgentBox and Rex, we can import confirmed listings back as offline conversions — so Google's bidding can eventually optimise toward the listings that came from paid, not just the appraisal requests. CRM integration timeline and method depends on your specific platform.
How long until I see appraisal leads? +
Appraisal requests from Google Ads typically start within 2-3 weeks of launch for active vendor-intent suburbs. The volume and cost-per-appraisal stabilises around weeks 6-8 as the account learns. Pair with real estate SEO for suburb authority that compounds over months.
Our real estate google ads process — no fluff, no surprises.
Same four stages on every real estate google ads project. You'll always know what's happening this week and what's next.
Discovery call
30-minute chat to understand your business, your customers and what success looks like for your real estate google ads.
Strategy & scope
We map the work to outcomes — fixed-price scope, clear deliverables, no surprise rounds on your real estate google ads project.
Design & build
Senior in-house team executes — you'll see real progress weekly, not a 6-week silence followed by a big reveal.
Launch & support
We hand over editable files, train your team, and stay on for 30 days post-launch to fix anything that needs fixing.